Sales Activation: Create needs and fulfill demands at the point-of-purchase

Are you looking for a more effective and efficient way to sell more and grow your business? Throughout this book, you will learn how market leader companies maximize their sales opportunities to increase consumer traffic and frequency. You will also learn how to influence shoppers to buy more frequently, in more quantities, and at higher prices at the point-of-purchase. The core of developing a best-in-class sales organization is focusing on brand and product activation at the point-of-purchase. This business book covers both online and offline sales expertise.Everything has changed. Technology innovation has changed how we shop, pay our bills, and transfer money; how we communicate and socialize; how we seek information; how we entertain and watch TV. As a result, the technological revolution has dramatically affected how companies market and sell products and services to their consumers. This book explains how traditional retailer businesses must transform their "go-to-market" strategies to maximize sales activation at the point-of-purchase.Increasingly sophisticated techniques are being used to win over consumers' brand preferences. As a result, both offline and online shopping channels need to consider all possible "tip-off signs" when the consumer interacts with the brand's products and services.Consumer insight is the driver of all change. History has shown that market leaders are excellent at listening to their consumers and evolving their businesses around their needs and wants at the point-of-purchase. It is through this process that market leaders grow.This book provides the reader with best-in-class sales and services thinking and a process for increasing short- and long-term sales and profits. Read more