It&ly Colorly Optimus (formerly Colorly 2020) Italy Permanent Hair Color Dye Haircolor (w/Sleek 3-in-1 Brush Comb) Itely Italian Beauty, 100% Grey Coverage (7MR Mahogany Copper Blonde)

This kit includes a quantity of (1) tube of It&ly Colorly (please choose your color) and a quantity of (1) SLEEK Stinaface 3-in-1 Comb & Brush for easy application, styling, and separation of hair. Provides professional results! Pin Handle can be used for sectioning, parting, and styling the hair. This Tinting Brush with Comb/Lifter is ideal for use in any technical colouring service the smaller head provides more precise coverage whilst applying colour. Use Comb/Lifter to help! ** NOTE: In 2023-2024, It&ly Colorly 2020 will now be called "Colorly Optimus". When purchasing, you may receive the "Colorly 2020" or "Colorly Optimus" version. Colorly Optimus is Itely Hair Fashion’s most advanced permanent colour for the professional stylist and ingredient savvy modern client. A colour that harnesses plant power with bond protection built in, has 0.2% ammonia and lowest possible PPD without comprimising on exceptional lasting colour results and incredible condition on the hair. FASHION MEETS SCIENCE FOR COLOUR PERFECTION Our Most Light reflecting Colour A new formulation hair colour cream with the ACP Complex UV filters and antioxidising ingredients to combat free radicals, protects, strengthens and extend colour balance, longevity and intensity of the colour both during and after the technical service. The new generation pure pigments used in this formula, ensure total grey coverage at any level with perfect accuracy of tone. With 100% grey coverage (N) Natural, (NI) Intense Natural with a even more pigment pigment to deliver cover the most resistant grey hair, (TN) natural with added warm tones, (CH) rich chocolate browns, (CP) Chilli Pepper red added to a rich chocolate base, icy blondes in our Arctic (A) collection, flame reds and cool violets. The I and K ranges are our matt and smoky colours which beautifully counteract warm tones and create the latest trend for ash, grey and silvers.

• This kit includes a quantity of (1) tube of It&ly Colorly (please choose your color) and a quantity of (1) SLEEK Stinaface 3-in-1 Comb & Brush for easy application, styling, and separation of hair. Provides professional results! Pin Handle can be used for sectioning, parting, and styling the hair. This Tinting Brush with Comb/Lifter is ideal for use in any technical colouring service the smaller head provides more precise coverage whilst applying colour. Use Comb/Lifter to help!
• **NOTE: In 2023-2024, It&ly Colorly 2020 will now be called "Colorly Optimus". When purchasing, you may receive the "Colorly 2020" or "Colorly Optimus" version. A new formulation hair colour cream with the ACP Complex UV filters and antioxidising ingredients to combat free radicals, protects, strengthens and extend colour balance, longevity and intensity of the colour both during and after the technical service. New generatation pure pigments are used in this formula
• (N) Natural, (NI) Intense Natural with a even more pigment pigment to deliver cover the most resistant grey hair, (TN) natural with added warm tones, (CH) rich chocolate browns, (CP) Chilli Pepper red added to a rich chocolate base, icy blondes in our Arctic (A) collection, flame reds and cool violets.
• With 100% grey coverage
• Blonde hair remains bright and light without any opacity that comes with using ash shades to cover yellow in the hair. This is a revolution is pigment technology.
• FASHION MEETS SCIENCE FOR COLOUR PERFECTION